Explore a range of courses to kickstart your professional development.
Course dates: 25-26 Novt 2021 | Duration: 2 x 1/2 days
Social Media Strategy
People are spending more time on the Internet and social media than ever before; and business owners may try and justify that the social media space is too heavily congested, but every business nowadays needs a social media presence. It doesn’t matter how big your business; it has to be an essential on your corporate marketing plan.
This highly interactive programme will give participants the understanding of the role social media plays within their organisation, develop a strategy and handle the social media risks.
This course is aimed at any business leader who wishes to promote their brand, harness opportunities to further their market intelligence, and create customer loyalty through social media tools and techniques.
Course features and benefits
Gain a better understanding of how social media can benefit your organisation and your career.
Improve the effectiveness of your investments in social media.
Learn how to minimise reputational risks associated with social media.
Gain practical knowledge of how you can implement a social media programme.
Understanding the role of social media in supporting your organisation
Best practice examples (research & insights, promotion, stakeholder engagement)
Trends in social media usage
Managing social media risks
Planning and preparation (systems, training, regulation)
Conversation management (responding to comments and negative feedback)
Building and maintaining your personal on-line brand
Creating a brand profile
Using social media as a leadership tool
Promoting yourself and your organisation (networking skills)
Developing a social media strategy
Auditing your current performance
Setting objectives and KPI’s
Building an appropriate operating system (people, policies and processes)
Devising a strategy
Effective operation (tools, content planning & creation, stakeholder engagement, paid-social, reporting & tracking)
Participation on this course will enable you to:
- Become aware of best practice and how to use social media to your advantage
- Use social media as a leadership tool
- Promote yourself and your organisation
- Build social media performance
- Protect yourself and your organisation from associated risks
- Measure effectiveness
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