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Course dates: 9 Jun, 22 Sept, 15 Nov 2021 | Duration: 1 day
How To Build An Effective Marketing Strategy
With the power of modern technology creating huge opportunities for marketing through email, social media or search engine optimization, there are still some basics of marketing that get misplaced. This highly interactive programme details the importance of marketing in supporting the corporate plan and building success from it.
This course is aimed at directors from all organisations and industry sectors.
Course features and benefits
An opportunity to look at the principles of marketing strategy from a director’s perspective.
Provides practical techniques and models to focus on how your board creates, implements and monitors its marketing strategy.
Key Areas covered
Aligning the marketing plan with the business plan.
Focussing your marketing spend rather than spreading the budget too thin.
Using your skill and talents to multiply marketing success.
Creating a link between the Board, the marketing team and the rest of the Business.
Participation on this course will enable you to:
- Understand the roles and responsibilities of the board in determining marketing strategy.
- Examine the dynamics of a marketing plan and determine the company’s position.
- Implement a marketing strategy.
Damon is a Chartered Marketer, Chartered Director and was founder of his own international marketing and strategy business. He has significant non-executive director experience which includes the main board of Institute of Directors, promoting professional development and education, and advocating good governance at the highest levels.
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