College Green Group is proud to announce it has been nominated as finalist in three categories at this year’s Reed Awards, the most exacting awards in political campaigns, grassroots and advocacy.
As businesses emerge from the storm of the last 12 months they will no doubt be seeking every advantage possible to get back on their feet and recoup lost profits. At the same time, the Covid-19 pandemic has demonstrated that the environment in which a business operates is becoming ever more politicised. The effect of recent trade wars still reverberates and the UK’s policy on new trade deals remains heavily influenced by Brexit. Rather than fight against it, businesses should embrace this new reality, to leverage it and improve the post-pandemic health of their balance sheet.
Former Chartered Institute of Public Relations (CIPR) president, Jason MacKenzie, has joined Westminster-based political communications consultancy College Green Group as director of strategic development. Jason comes to the group from corporate affairs agency Nudge Factory, where he was managing partner.
In response to Chris Calland’s recent PR Week piece on the communications challenges faced by businesses as we ease out of lockdown, Thomas Borwick, founding director of communications and campaigns consultancy College Green Group, sets out some practical steps that business owners and managers can consider taking to meet those challenges.
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